AORA offers and markets applied ultra-high temperature concentrated solar power (CSP) technologies.
The company’s revolutionary solar power generation solution is the most advanced modular solar-hybrid system in the world, allowing uninterrupted, green power 24 hours-a-day to both grid-based and off-grid locations.
AORA’s Tulip solar-hybrid system uses a gas turbine that can operate on almost any alternative fuel when sunlight is not available, producing an uninterrupted utility grade power flow. This technology offers an unmatched combination of efficiency and location flexibility.
AORA’s commitment to pioneering advancements in the renewable energy sector has led the company to create solar power solutions that are designed to minimize impact on the environment. AORA’s modular system requires minimal water usage, less land consumption to generate more power and has the ability to recycle heat byproduct for both commercial and residential uses.
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Zev Rosenzweig
P.Eng., L.L.B CEOMr. Rosenzweig has over thirty years experience in the realization of high value technology programs. Holding degrees in Civil Engineering, Common Law, Civil Law and a Certificate in Management from McGill University in Montreal, Canada, Mr. Rosenzweig has held senior management positions in the nuclear power, defense and aviation industries. Most recently, Mr. Rosenzweig served as a Vice President at Bombardier Aerospace, in charge of several Canadian air force sponsored international training programs with a value in excess of $5 Billion.
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Haim Fried
Vice President and Deputy CEOMr. Fried has extensive experience in project management as well as economic analysis and assessment. Prior to the creation of AORA, Mr. Fried served as General Manager of Falcon Technologies, a member of the E.D.I.G group that specializes in the design, erection and management of industrial control and data acquisition projects. In this role he oversaw a variety of projects including air cargo security check systems, and a satellite earth station. Mr. Fried also developed and implemented Falcon’s proprietary Mivnit 4000 MMI (Man’s Machine Interface) software and spent over two years working on the master control system for Boeing’s Solar Central Receiver power plant project. Mr. Fried holds a B.Sc. in Electrical Engineering from the Jerusalem College of Technology and an MBA from Bar Ilan University.
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Pierre Elbaz
COO-Worldwide Business
DevelopmentMr. Elbaz has had a long career as an entrepreneur in the field of construction and industrial engineering in the food industry, as well as real estate development in the housing and resort markets. Holding degrees in Law and Engineering, as well as an MBA, he has directed major projects in North Africa, South America, southern Europe and the Middle East. He has been working with AORA since 2008.
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Pinchas Doron
Chief Technology OfficerDr. Doron served as Solar Project Manager at E.D.I.G Industries since 1999 where he lead the development, design, modeling, construction and testing of numerous solar energy applications. Dr. Doron holds a B.Sc. in Mechanical Engineering and a M.Sc. and Ph.D. in Fluid Mechanics from Tel Aviv University. As a Post Doctoral Fellow, Dr. Doron was a member of the renowned group at the Weizmann Institute of Science, headed by Prof. Jacob Karni, which developed breakthrough innovations in high-temperature applications of concentrated solar radiation.
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David Aloush
Chief EngineerMr. Aloush has more than twenty five years experience in managing engineering design work, logistics and maintenance operations, and subcontractor management. His experience spans a wide range of technical fields from aerospace to elevators to machinery design. Mr. Aloush holds a degree in Engineering and a Certificate in Engineering Management.
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Boaz Dovev
Director, Software and ControlsMr. Dovev has almost 20 years of experience in designing and developing of M&C systems, covering a wide range of applications and industries. Mr. Dovev was the R&D Manager of Falcon Technologies LTD, another company in the EDIG group which focuses on control systems. Mr. Dovev designed and developed Falcon’s “MIVNIT 4000″ HMI (Human-Machine Interface) software which is the master control system for AORA’s solar fields and is used for many other industries like aviation security, homeland security, health industry, satellite communications.
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Javier Muñoz
Chief EngineerMr. Javier Munoz has a degree in engineering from the University of Seville (Spain) and a Master’s degree in occupational safety. During his eleven years of work experience, he has developed projects in the field of industrial and mechanical design. Before joining AORA Solar he worked for the government of Andalusia as a consultant for R&D projects for companies in this region of Spain.
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Haim Katz
Director of ProgramsMr. Haim Katz has over thirty years of experience in engineering design as well as the management of major programs. He holds a degree in civil engineering from McGill University in Montreal, and studied program management at Concordia University.
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Amichai Vardi
Director of OperationsMr. Amichai Vardi has extensive experience in a variety of managerial positions for a wide range of hi-tech industries. His positions ranged from production manager of laser and electro-optic equipment, through operating manager for a medical equipment company, to the CEO of an electronics manufacturing and installation outfit.
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AORA is funded through private investors
History Statement
AORA originated from the cooperation between EDIG Industries, an electro-mechanical contractor, and the Weizmann Institute on high temperature solar energy research at the Weizmann solar tower. EDIG began independent work on the development of a commercially viable solar power generation unit in 1999, with the cooperation of Dr. Pinchas Doron, one of the named inventors of the receiver technology and the present Chief Technology Officer of AORA Solar Ltd. In order to attract outside investment, AORA Solar Ltd. was spun off from EDIG as a separate company in 2008, and has since benefitted from more than US$18 million in new investment. EDIG remains a major shareholder of the Company, which has operating units in Israel and Spain.






